Published (all files below are in pdf format)
A New Approach to Customer Presentations
Considerations When Planning New Product Launches
Developing a Marketing Plan of Attack Checklist
Dont Slow Down on Marketing Even When Business is Good
Effective Radio Advertising Programs
High Impact Yellow Pages Advertising
Recruiting and Retaining a Dependable Work Force
Smart Irrigation Month Marketing Tips for Contractors
Using Yield Management Principals in Pricing
Closing The Sale
Use Customer Surveys to Obtain Valuable Feedback
Retooling Your Marketing Strategy for a Slower Economy
Managing Your Marketing Budget in an Economic Downturn
Managing Your Customer Database Effectively
Mistaken Identity: Does Your Brand Reflect the Real You?
It Pays to Know Your Competition
Using Offers to Improve Response Rates in Ads